Leadership Team


Sam founded PluraVida to help digital media companies realize their full potential in reaching their audiences, managing their partners, and effectively monetizing content and engagement. He has over 20 years of media and telecoms technology and business experience. At PluraVida, he leads a team of product specialists, engineers and market experts, to develop and deliver scalable solutions to meet the challenges of digital content distribution and resulting settlement needs. Sam has held senior executive positions in FinTech, RightsTech, and Rights Management organizations, and senior software technology roles in Media, Entertainment and Telecoms companies.

Mr. Gilchrist holds a BS degree in Computer Information Science from the University of Maryland/University College.


Margarita Bendersky is PluraVida's Vice President of Product Development and a co-founder.  Margarita is passionate about big data processing problems and solutions that enable media and telecom companies to manage the complexity of settlement of their income and payments from their fragmented distribution channels. Margarita delivers software architecture and design to support Pluravida’s transaction settlement systems.

Ms. Bendersky holds a BS Degree in Computer Engineering from the  Belarusian State University of Informatics and Radioelectronics.


Anand is responsible for all of the communications and outreach for PluraVida.  He ensures that the PluraVida brand is clearly distinguished in the marketplace and that the company's messages are heard with clarity and effectiveness. He oversees all external communications including digital, print, social media, and live event production.

Mr. Gan holds a BA in Journalism from the University of Maryland and is also a musician, songwriter, and music producer.